Thriving through purpose: how working for what matters most brings people, organizations and communities together.

Today’s organizations are increasingly challenged to create authentic relationships with their people and communities, and to produce positive returns on the roughly $20,000 they now spend per employee on perks, programs and benefits. Even well-intended well-being programs can suffer from perceived inauthenticity and misalignment with what matters most to people. Join this dynamic session to learn how successful organizations activate a strong sense of purpose to achieve stronger, more authentic relationships across organizational functions and with their broader communities, as well as greater talent retention and emotional well-being. Using an engaging talk-show format, we will share relevant research findings from over 100 peer-reviewed studies on purpose. Panelists will share real-world stories, lessons learned, empirical results achieved and field audience questions. Audience members will be actively engaged with polling software in the real-time creation of a dynamic group affirmation or purpose graph characterizing the purposeful center of gravity of participants. After completing this session, participants will be able to: (1) List three ways that a strong sense of purpose can improve individual and organizational health, (2) Describe one way that purpose activation leads to greater organizational collaboration, and (3) Identify one specific action they can take to better integrate purpose into their program design or organizational strategy.