Baylor College of Medicine Case Study: The Art and Science of Meaningful Data in Health Management

John Elkington’s “triple bottom line” encouraged companies to look beyond profit and instead take a more holistic view of how corporate impact could be measured and reported. Baylor College of Medicine (BCM) took up the challenge. Baylor focuses their efforts on improving the health of the communities they serve. To support employees, Baylor set out to create a culture of health and well-being. Their wellness program, BCM BeWell, seeks to “meet people where they are on their health and well-being journey” through education, inspiration and creating a culture of health throughout the college. Baylor created targeted interventions focused on improving health outcomes of participants. BCM BeWell analyzes data gathered through participation in the wellness program, including biometric screenings, interest and feedback surveys, medical claims, workers comp, pharmacy, and claims to create a program that is tailored to the needs and wants of the Baylor community. This session will look at the program and their outstanding results. After completing this session, participants will be able to: (1) Create a strategic focus on measuring health outcomes, key to documenting the efficacy of a program, (2) Understand the power of utilizing data to “meet members where they are,” and (3) Create a robust communication strategy and social buy-in to drive program engagement.