The Healthy Business Coalition: Program Metrics & Case Study

Healthy business is a management approach that seeks to create value and optimize performance by improving the health and well-being of employees, consumers and communities. To help companies evaluate health initiatives and foster collective action, BSR translated public health metrics for the private sector. BSR will present the framework that helps businesses measure their impacts on population health and includes an inventory of metrics informed by public health expertise and tailored for business adoption. An employer will share their experience developing, implementing and evaluating a community health program. The case study will serve as a real-world example of a company going through this transformation and highlight areas of collaboration. For example, a large-scale food manufacturer pursued a cross-sector collaboration to drive better health outcomes in a local community. Or a retail and healthcare company created a youth education program to prevent uptake of new smokers and encourage tobacco cessation. After completing this session, participants will be able to: (1) Identify opportunities for how their company can use their business model and scopes of action to develop more comprehensive and strategic healthy business programs; (2) Understand how their organization can select outcome and impact metrics for community health interventions that are aligned with public health and community impact frameworks but tailored for a business initiative; and (3) Be inspired on the value and approach to developing and measuring healthy business initiatives via a real-world example of a company going through a transformative collaboration.