Wednesday, September 11, 2019
10:35 am – 11:35 am
This session will highlight recent research conducted by Optum to evaluate the conventional wisdom used in developing and implementing worksite screening programs. The research leveraged standard population health modeling for evaluated differences in outcomes, as well as marketing research tools to understand underlying consumer preferences and attitudes. After completing this session, participants will be able to: (1) Outline the primary objectives of a worksite biometric screening program; (2) Outline the difference in impact of a worksite screening program using fingerstick vs. venipuncture on member follow up action, as well as the consumer preference for each onsite screening type; and (3) Apply insight from observed member behavior and revealed consumer preferences to design a high impact biometric screening program.